Improve your Click Through Rate
Your advertisements click through rate plays an
integral role in saving you money while boosting exposure and reaching out to
your target market.
It’s important to keep a pulse on your click
through rate so that you can correct any problems with your advertisement, or
make adjustments to improve your overall CTR.
If your
advertisements CTR drops too low, it could be automatically paused or removed
by Facebook, so you really want to pay attention to how well it’s
converting.
Typically,
your ads should never fall below a 2% conversion rate.
One of the easiest ways of increasing your CTR
is by creating a highly targeted advertisement.
You want your ad to appear only to those who are
within your target demographic, while making sure that your advertisements text
or any images used speak directly to your customer base.
Consider split testing various advertisements
within the Facebook community to determine what works best, based on your
industry or niche market.
You
should also pay attention to the times of day that your ads appear. You can
choose to either run your ads consistently throughout the day, or have them
only appear at specific times (or even specific dates).
Keep in
mind the time zone of your target market, so that your ads are running based on
the most active time of day or night.
